For the successful presentation of the traditional brand WECK at Ambiente 2026 in Frankfurt, we were commissioned to design, plan, and realize the exhibition stand. 

A bold showcase of product diversity 

At the core of the stand, a product wall defines the space: jars of varying sizes and forms are arranged in the new packaging. The composition creates a precise visual focus and makes the breadth of the WECK range immediately legible. 

A key feature is the new preserving book, presented within a purpose-designed book wall. The wall acts as an interface between wholesale and retail— a clear link between the two core areas

Colour coding as orientation 

The luminous WECK colour palette not only adds aesthetic value but also provides orientation:

• Green marks the wholesale area 
• Orange identifies products and packaging for retail

The colour coding extends across walls and flooring, enabling visitors to intuitively navigate the stand. 

Sustainability as a key principle 

Sustainability was a central aspect of the design. Furniture and display elements were selected with reusability in mind—creating an exhibition stand that not only makes a strong visual impression but also meets high ecological standards.