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150 fairs per year

150 fairs per year

Client
RWE
Project
Development trade fair system
Location
Europe-wide
Services
draft, planning, construction management, visualization, media production
Cooperation
Jung von Matt/brand identity
Image Rights
raumHOCH, RWE

Kitchen or pool area? Goes both ways.
Based on RWE’s new CI/CD, raumHOCH developed a trade fair construction kit that can be combined to create stand sizes of 10-200 m² and has been used at more than 1000 trade fairs since 2010. Brand-forming elements of the system are blue glass, the wall cladding with two blue gradients and a CI-compliant horizon line with a specially developed HPL laminate colour palette.

Many fairs, one look.
For the stand lighting, a floodlight and bracket-mounted spotlights were developed that can be used without suspensions, regardless of location. A CI-compliant presentation environment was created for the consultants’ tables, which embeds the content in a uniform look across all trade fairs. The customisable applications are accessible to the client in advance via an online editorial system and can be updated remotely. Graphics, illuminated surfaces, brochure holders, screens or exhibits can be integrated into the stand system as required. High cost efficiency was achieved through the high-quality design and multiple use of the modules.