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Helmet sky

Helmet sky

Client
Schuberth
Project
Trade fair appearances Eicma / Intermot
Location
Eicma, Mailand / Intermot, Köln
Services
Implementation planning, construction management, draft, Conceptual design
Cooperation
Jung von Matt / brand identity
Image Rights
raumHOCH

288 Helmets form hyperbolic paraboloid
Jung von Matt/brand identity developed a completely new brand identity for Schuberth, a leading manufacturer of high-tech helmets and accessories. The colour orange is used as the defining corporate colour. At the international motorbike trade fair EICMA in Milan, the Magdeburg-based helmet manufacturer presented its new brand image for the first time and introduced the new E1 and SR2 motorbike helmets to the trade. raumHOCH designed the trade fair stand together with Jung von Matt/brand identity. Spectacular and visible from afar was a ceiling of 288 helmets in the primary colour orange, which was formed into a dynamic shape: the surface formed only from straight lines results in a hyperbolic paraboloid in the overall shape. The “helmet sky” was one of the most popular trade fair motifs on social media, along with the hot stoves and the models. raumHOCH was responsible for both the stand architecture and the new furniture design.

Probably the best booth of #EICMA2015