Now. Next. Beyond
Trade fair appearance at SPS IPC Drives 2018, Europe’s leading trade fair for electrical automation. The central challenge was to present the current campaign “Factory of the Future – Now. Next. Beyond.” and the new corporate design with the brand claim “We move. You win.” to be optimally positioned and communicated.
Factory of the Future
The radial arrangement of the trade fair stand and the exhibits with a surrounding segmented banner picked up on the so-called “Move Pattern” from the brand design formally and graphically. The design conveyed dynamism and new beginnings and at the same time made it easy to find one’s way around the stand, which convincingly depicted Bosch Rexroth’s wide range of products and services in 10 themed areas with 52 exhibits. The campaign theme “Factory of the Future” was prominently communicated by means of a centrally positioned highlight exhibit and as part of an hourly live show in front of a 25m² LED wall.